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5 Reasons to Align Vision Among Leadership and Employees – And How to Get Started!

Is your team ready for an “alignment check” in 2024 on the road to meeting your company’s goals? In any organization, aligning the vision among leadership and employees is crucial for achieving long-term success. When leaders and employees share a common vision, it fosters unity, promotes collaboration, and drives productivity. In fact, studies show that highly aligned organizations grow revenue 58% faster, and are 72% more profitable than ones that are unaligned.

In IPV’s team and leadership training work, alignment of vision is a common thread throughout exercises – figuratively, and sometimes LITERALLY. In one segment of our live training, we demonstrate what happens when communication and alignment break down by using a ball of yarn that ultimately becomes a tangle! Invariably, that is just one of many productive exercises IPV uses to help companies enjoy the fruit of improved alignment.

Here are the top five reasons to improve alignment in your team:

  1. Increased Employee Engagement: Companies that align their vision and involve employees in the process often experience higher levels of employee engagement. Engaged employees are more motivated, innovative, and committed to achieving the company’s goals.

  2. Enhanced Collaboration: Alignment of vision encourages collaboration among employees and departments. When everyone understands and works toward the same vision, it breaks down silos and fosters teamwork.

  3. Improved Customer Satisfaction: Companies with a well-defined vision can better focus their efforts on delivering products and services that meet customer needs. This leads to increased customer satisfaction and loyalty.

  4. Faster Decision-Making: When employees are aligned with the company’s vision, they make decisions that are consistent with the organization’s long-term goals. This streamlines decision-making processes and accelerates progress.

  5. Higher Productivity: Alignment of vision leads to a shared sense of purpose and direction, which can significantly boost employee productivity. Employees are more likely to go the extra mile when they believe in the company’s mission.

Examples of Effective Alignment:

  1. Use a powerful but very brief statement:
    The first step in aligning vision is to establish a clear and compelling vision while keeping it so simple that it can be understood and applied even in day-to-day operations. It should serve as the guiding star that both leaders and employees can rally around.

    Guy Kawasaki, author, speaker, and former Apple Evangelist states “Create a mantra instead of a mission statement.” He says most mission statements are too long, similar to other statements, and not memorable.


    Disney: “To make people happy”
    Mary Kay: “Enriching Women’s Lives”
    Nike: “Authentic athletic performance”
    Federal Express: “Peace of Mind”
    TED: “Spread ideas”


  2. Communicate the Vision – Google
    Once a vision statement is in place, it must be effectively communicated to all levels of the organization. Leaders play a crucial role in this process by sharing the vision with clarity and enthusiasm. Regular communication through various channels, such as company meetings, brief video messages, emails, and internal newsletters ensures that every employee understands and embraces the vision.

    Example: Google

    Google has been known for its clear communication of its vision. The company’s former CEO, Larry Page, often emphasized the importance of “making the world’s information universally accessible and useful.” This commitment to accessibility and usefulness has been ingrained in Google’s culture, driving innovation and productivity.

  3. Foster Collaboration and Involvement – Zappos
    To align vision successfully, it’s essential to involve employees in the process. Encourage feedback and suggestions from all levels of the organization. When employees feel that their input is valued and that they are part of the decision-making process, they are more likely to take ownership of the company’s vision. To amplify even further engagement, many successful operations will incorporate incentive programs and even team projects to encourage greater interest in achieving vision-related goals.

    Example: Zappos

    Zappos, the online shoe and clothing retailer, has a unique approach to fostering collaboration. They practice a concept called “Holacracy,” which distributes authority and decision-making throughout the organization. By involving employees in shaping the company’s vision and structure, Zappos has created a culture of empowerment and alignment.

  4. Provide Training and Resources – Salesforce
    Regular training opportunities where teams can engage interactively in solution-driven exercises that align with the vision can be incredibly powerful. Whether it’s virtual or in person, finding ways to increase interaction between team members, departments, and buildings to solve vision-related issues can produce a dynamic culture and expedite progress. This includes offering professional development opportunities, workshops, and access to tools that help employees develop the skills necessary to contribute to the vision’s realization.

    Example: Salesforce

    Salesforce, a leading customer relationship management company, provides extensive training and resources to its employees. They offer Salesforce Trailhead, an online learning platform, to help employees acquire the skills needed to excel in their roles and contribute to the company’s vision of improving customer relationships.

  5. Measure Progress and Celebrate Achievements – Amazon
    To maintain alignment, it’s crucial to regularly assess progress toward the vision’s goals. Key performance indicators (KPIs) and milestones should be established and tracked. When achievements are reached, leaders should celebrate them and recognize employees’ contributions.

    Example: Amazon

    Amazon is known for its rigorous focus on measuring progress and celebrating achievements. The company has a set of leadership principles, and progress toward these principles is closely monitored. When milestones are met, employees are recognized and rewarded, reinforcing their commitment to the company’s vision.

Ready to Get Started?

Want to work on aligning your team? Talk to IPV about the Vision Alignment: Simplifying, Integrating & Compelling Team BUY IN section of the team and leadership training playbook.

Need a more in-depth assessment? Schedule a Free Consultation with IPV for a customized training plan powered by proven strategies.

IPV Consulting | Executive & Team Coaching | MI